HDFC (as it was promoted by Housing Development Finance Corporation)Bank founded in the year 1994 is a banking and financial services industry having considerable reputation among the customer base and thus it is one of the FOUR BIG banks of India having headquarters at Mumbai, Maharashtra but providing worldwide services. The company has a variety of product range comprising of credit card, customer banking, consumer banking, finance and insurance policies, investment banking, private banking, mortgage, private equity as well as wealth management.
It operates in various cities of India and is the fourth largest bank in India with regard to assets and second largest in terms of market realization. In India it operates from 1986 branches and has over 5471 ATMs and it has well developed array of specialized subsidiaries and a variety of delivery channels for the purpose of investment banking, capital management and also other ventures. The basic operation of the HDFC bank can be divided broadly into two categories: retail banking – comprising of assets and liabilities and wholesale banking – consists of allied functions and operations. The bank also offers facilities like NRI Banking and internet banking.
HDFC bank complaints arise when some of the terms and conditions of the policies fail to meet the customer requirement or some problem arises regarding certain bank related matters. The complaints can be of varied types however in general the common problems are grievance against the customer care regarding bouncing of cheques; the HR of the bank plays a very insignificant role in the execution of banking decisions as the line managers are more involved in the process and every major decision is taken by them and they do not allow the employers holidays; irresponsible and sometimes rash behavior on the part of bank staff and officials lead to the disappointment and harassment of the customers as they have to deal with the indifferent and arrogant behavior of the staffs, they are forced to drop cheques in drop boxes as the staffs refuse to accept them stating time constraints and the customers are not even given any acknowledgement of this; sometimes the customers are charged money without any information and sometimes amount is cut from their account without even notifying them which creates extreme confusion and anger among the customers; other customers complain that the customer care officials are hard to get over the telephone hot line and even if the customers get through the call the executives do not listen out their complaints properly and often do not take the necessary actions required to relieve the customers; also problems arise regarding the distribution and use of credit cards.
HDFC Bank customer care is a format designed with the intension of improving the customer and bank relationship as the format provides means of communication between the two parties, this format helps the customers to lodge their complaints or place their queries to the customer care executives. The customers can choose from various methods like calling in the hot line number provided by the company, sending e-mail to the official website, through IVR, by posting letters or by visiting the nearest branch office.